Bulldog Licensing has announced that hit design brand It’s a Wild Life has bagged a brace of new continental licensing partners.
Created by leading graphic design agency Form Advertising, It’s a Wild Life brings together fashion, style and humour through a stunning blend of design and photography. The brand combines wildlife with uniquely human characteristics and accessories. With the high quality design that features in all of Form’s work, the result is a truly unique property that is perfectly placed to take advantage of the growing presence of design brands across the globe.
Bulldog’s Spanish sub-agent EDEBE has signed an Iberia-wide deal with Cabero for calendars and diaries, whilst in France MJA Licensing has brought Bagtrotter on board for backpacks, shopping bags, luggage, pencil cases and diaries.
The new deals add to growing success in the UK, where Bulldog has signed partners including Spearmark for a range that includes lunch bags, mugs, travel cups and bottles and Yoofiti for wall art with very advanced discussions underway in the apparel, accessories and stationery categories.
“We are delighted to be building on the UK success of It’s A Wild Life by expanding into Europe,” says Bulldog Group MD Rob Corney. “The property is a universal brand that can work in any territory and we anticipate plenty more deals to come, both in the UK and across the world.”