The hit comedy-action animated TV series, Miraculous™: Tales of Ladybug & Cat Noir from ZAG is continuing to grow in the licensing sector, with representative Bulldog Licensing recently signing three new deals.
New licensees are Imagine8 for both fashion accessories & jewellery and cross-category ranges, and Sakar for youth electronics including mobile and audio accessories. DJ Murphy, meanwhile, will feature Miraculous in their new mixed brand girls’ magazine ‘Mixit’, which is launching soon. The second issue on sale July 20th will feature a Miraculous covermount.
Miraculous has been attracting legions of fans through an action-packed story that centres on Marinette and Adrien – who have been given the ability to transform into superheroes, Ladybug & Cat Noir. As the chosen ones, they must work together to protect Paris from the evil doings of Hawk Moth and his newly transformed “friendly” villains found in each episode. The series is dominating the kids’ TV scene in the UK, where it is the No. 1 show on both Disney Channel and Pop, where it is simulcast.
The new licensees add to a large and growing programme. Other partners include Bandai (master toy), Gosh! Designs at PMS International (stationery, pocket money toys and creative play), Igloo Books (book publishing), Kokomo (dental and gift sets), Roy Lowe (socks), Maad Toys (colour-me bags and purses), Rubies (dress-up), Gemma International (greetings cards and gift packaging), Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush). Dreamtex are also on board a varied range that includes duvet covers, curtains, towels, cushions and more.
“Miraculous is performing incredibly strongly, reflecting its dominant position in the TV ratings,” says Bulldog Licensing MD Rob Corney. “This growth shows no signs of stopping – we’re dealing with lots of interest from many different sectors and will be announcing more deals soon.”