The home of great brands
Aug, 2017
Nurture Rights appoints Bulldog Licensing to key role for major new property

Bulldog Licensing to manage UK and Ireland licensing for The World of Dinosaur Roar!

Kids’ media company Nurture Rights has announced the appointment of Bulldog Licensing as Licensing Agent in the UK and Ireland for The World of Dinosaur Roar!, the new preschool property owned by Nuture, created by Peter Curtis and produced in association with the Natural History Museum in London. Bulldog will also manage licensing for Nurture’s classic Dinosaur Roar! property.

Bulldog Licensing, one of the UK’s leading licensing agencies, will build on the foundations put in place by Nurture Rights since the recent launch of The World of Dinosaur Roar!, targeting both retailers and licensees across the UK and Ireland. Its initial category focus will be on apparel, accessories, stationery and gifts, with the first merchandise predicted to hit retail from spring 2018.

The appointment of Bulldog follows hard on the heels of the launch of the first books in a collectable series of The World of Dinosaur Roar! by Macmillan’s Children’s Books, the official publishing partner for the property, and the announcement of Golden Bear as Master Toy Licensee for the property.

With its large cast of memorable characters and engrossing storylines, The World of Dinosaur Roar! is already attracting licensee interest as a property with potential across a wide range of categories and merchandise aimed at a core market of children aged 2-5, as well as gift givers and dinosaur fans everywhere.

The World of Dinosaur Roar! is inspired by the best-selling, classic picture book from the 1990s, Dinosaur Roar!, by Paul Stickland and Henrietta Stickland. The classic property Dinosaur Roar!, also owned by Nurture Rights, has already inspired successful apparel ranges launching in Mothercare and M&Co and partnerships with a raft of licensees, including Paul Lamond Games, Carousel Calendars, Fashion UK and VMC.

The World of Dinosaur Roar!, has been produced in association with the Natural History Museum in London, and all dinosaurs in the series have been verified and approved by Dr Paul Barrett of the Museum’s Department of Earth Sciences. All books and licensed merchandise will carry the Natural History Museum logo. It is this seal of authenticity that sets The World of Dinosaur Roar! apart. Both The World of Dinosaur Roar! and Dinosaur Roar! are endorsed by the Museum.

Rob Corney, Group Managing Director, Bulldog Licensing, says: “The enormous promise of The World of Dinosaur Roar! is clear from the two significant agreements already announced in publishing and toys. It has enormous promise in the market and we’re extremely excited to be working with Nurture — a truly innovative and forward-thinking company — in building on its success to date.”

Nick Barrington, Managing Director, Nurture Rights, says: “With licensing and retail interest in The World of Dinosaur Roar! growing at an extraordinary pace, we were keen to appoint a licensing agent that could both manage and build on that interest. Bulldog has the wide-ranging experience, the contacts and, above all, the excellent reputation we required. We are looking forward immensely to working with Rob Corney and his team.”