Bulldog Licensing has announced further additions to the licensing programme for new collectible sensation Pikmi Pops, with Spearmark and Blueprint both signing up.

Created by Moose Toys – of Shopkins fame – Pikmi Pops is a range of sweet-scented miniature plushies that come with surprises, packaged inside an iconic lollipop vessel. Each Pikmi Pop has a host of exciting treats inside – including one of 45 scented mini-plushies, dangler strings, cute accessories, messages and more! Pikmi Pops have become a big hit with their target market of girls aged 5 to 9, who love the quirky characters and the element of surprise when they unwrap each vessel. The brand has sparked a playground craze and huge UK sales are being reported with the property consistently topping the charts of new brands, 21% ahead of the next biggest brand in the chart at the latest count!

The new deals will see Spearmark produce housewares and lighting ranges, whilst Blueprint is on board for stationery and bags. These come hot on the heels of two initial licensing agreements, with Aykroyds/TDP for nightwear and swimwear, and Blues for leisurewear.

 “Pikimi Pops is blowing away the competition in girls’ collectibles and it’s no surprise this success is translating into the licensing sector,” says Bulldog Licensing Director Vicky Hill. “The programme will continue to grow as there is plenty of scope for expansion across any number of categories.”