Bulldog Licensing has announced a series of licensing deals for EA’s newest release Anthem™, ahead of the video game’s launch early this year.

Anthem™ is one of the most eagerly-awaited video-game releases of the last few years and the gaming world is buzzing with anticipation. Anthem™ is set on a world left unfinished by the gods, where a shadowy faction threatens all of humankind. The only thing that stands between these villains and the ancient technology they covet are the Freelancers. Players join with up to three others and assemble high-tech, hand-crafted, uniquely powerful exosuits, which enable them to explore vast ruins, battle deadly enemies, and claim otherworldly artefacts.

Four deals have been signed in total, with Level Up Wear, Rubber Road, Trademark Products, and Abysse Corp all coming on board. Each licensee is planning a multi-product range covering apparel, accessories and giftware.

“The fact that we are announcing such a number and variety of new partners illustrates the appetite for this highly anticipated game.” says Bulldog Retail Licensing Manager Lindsey Chester. “This is undoubtedly just the start of the licensing programme, as this brand has great potential to build and extend into other categories.”

Bulldog Licensing has announced two major new deals for children’s publishing sensation That’s not my….

Published by Usborne, That’s not my… is the best-selling series of touchy-feely board books aimed at babies and pre-schoolers. Over 25 million copies have sold worldwide, with over 50 titles to collect. Each page features a different texture, such as soft fur or fuzzy tummy, which is designed to encourage sensory awareness and interactive play. That’s not my unicorn… – published as the special 50th title – is the highest seller to date, and was the best-selling baby book of 2017.

The new deals will see Ravensburger produce jigsaw puzzles and memory card games, whilst Dreamtex has signed for junior bedding.

The new licensees join two existing partners. A baby apparel range from Dennicci – winner of the 2018 Progressive Preschool award for best apparel or accessories range – is available in both Mothercare and TU at Sainsbury’s, and launched through F&F in Tesco with two characters in November and a further six planned for Spring / Summer. Rainbow Designs is on board for baby and infant toys.

“That’s not my… is a massive hit with little ones and parents and is a big presence in homes, nurseries and libraries across the country,” says Bulldog Licensing Director Vicky Hill. “This gives it massive licensing potential and there are certain to be more deals to come, as we’re in talks with several potential partners across a range of categories.”