Bulldog Licensing has announced two new deals for the London Electric Vehicle Company (LEVC) – manufacturer of the globally-famous Black Cab.

LEVC is the world’s only producer of the iconic Black Cab, recognised as the hackney carriage vehicle of choice for use in London and around the world. The latest model – the electric TX – retains the unmistakable shape of the classic Black Cab whilst updating to the changing nature of transport. The new eco-friendly vehicles are now carrying customers around the capital – and attracting huge attention from UK and world media in the process.

The new licensing partners are Portfolio Group for stationery and gifting, and Meller Designs for cufflinks.

These deals add to an existing programme that includes Infinity Brands who have recently renewed their agreement for food gift tins, Bioworld International for apparel and accessories, and High Resolution Design for taxi plush. Also, Hornby Hobbies are creating a Taxi Airfix QuickBuild to add to their diecast taxi collection, whilst Oxford Die Cast, Motormax, Sunstar Models and Welly Die Cast have all created die casts of different scales.

In addition, Bulldog is targeting other categories – including toys, games and video games – and would like anyone looking to use images of Black Cabs for commercial purposes, for example in films or video games, to get in touch and discuss rights. The Black Cab is already an enduring movie star, having featured in over 2,000 films over the last 80 years

“The Black Cab is one of the world’s most famous vehicles and it’s a truly iconic brand that everyone knows, both in this country and abroad,” says Bulldog Licensing Executive Sophie Yates. “Licensees are eager to tap into this extraordinary level of brand recognition and so this is a programme that just keeps on growing!”

New partners have joined the programme for world-famous gaming brand Angry Birds, after Bulldog Licensing secured deals with two major licensees.

Angry Birds is the mobile game series that has transcended its original medium to become a global phenomenon. The franchise features a host of titles and is one of the most popular mobile game series of all time, with over 4 billion downloads since the launch of the original Angry Birds game in 2009. Angry Birds is now a massive property with a reach across the generations and has 25million Facebook followers, whilst the Angry Birds animation series boasts over 4 billion views and over 3 million subscribers in YouTube. 2016’s The Angry Birds Movie – a major box office hit – boosted the brand’s profile even further and introduced the adorable Hatchlings, now the stars of their own YouTube animation series – The Angry Birds Blues. The Angry Birds Movie 2 is due to premiere later this year, supported by an enormous marketing and promotional campaign.

The agreements are with Sambro for puzzle erasers and Smith & Brooks for apparel and accessories.

The new partners join a well-established UK programme, which includes licensees such as Silver Fox Collectibles, Whitehouse Leisure, Poetic Brands, Gemma International and Winning Moves. Global toy partners for the brand include Jazwares, Edukie and Maisto.

“Angry Birds is one of those rare brands, originating from the apps world and going on to become a household name across a variety of media,” says Bulldog Group Managing Director, Rob Corney. “It’s now instantly recognisable and licensees across a wide range of sectors want to be involved. With hype surrounding the new film already building, I’m sure we’ll be announcing on more deals very soon””