Leading European agency to represent the Canadian children’s design brand featuring a colourful animal line-up

Initially created as a range of infant feeding products, Marcus & Marcus’ fun, bright designs have struck a chord with parents and the nursery industry, winning multiple awards, and the brand is now ready to expand into new areas through licensing. And that’s where the experts at Bulldog Licensing come in.

Bulldog will represent Marcus & Marcus in Europe and is looking to translate the popular characters, including Marcus the lion cub, Lola the giraffe, Ollie the elephant, Lucas the hippo, Willo the whale, and Pokey the piglet into a wide range of licensed products. The team will be looking to partner with licensees across toys and gift, nursery products, apparel, publishing, homewares and more.

The founders of Marcus & Marcus are parents themselves with a love of unique, modern designs. Marcus & Marcus’ delivers simple, effective designs with quality, safe and sustainable products to keep children entertained and engaged.

The feeding products are featured in a dedicated Marcus & Marcus Amazon store and include plates, cups, bottles, cutlery, bibs and much more.

Rob Corney, MD, Bulldog Licensing, commented: “We’re really excited to be working with Marcus & Marcus. Their fun, bold designs offer a great opportunity for licensees to develop quality, smart and functional products in a wide range of categories to build on the existing, award-winning range using the instantly recognizable artwork.”

Bulldog signs up the leading apparel licensee to create day and nightwear ranges

Brand Alliance has signed a deal with Bulldog Licensing, which represents the licensing rights for LIFE throughout Europe, to create a range of adult apparel based on the brand.

The LIFE brand combines the iconic LIFE logo – made famous by the legendary eponymous magazine – with pictures from the brand’s extensive photographic library. LIFE magazine photojournalists captured some of the 20th century’s most defining events, historic figures, and nature, making up an enormous 10 million images.

With such a vast resource available for licensing, the LIFE collection has enjoyed a key presence across UK fashion retailers with strong sales in the categories of greetings cards, calendars and wall art, as well.

Brand Alliance is a creative, fashion focused designer and manufacturer with over 20 years’ experience in apparel. The company has been licensing properties for its ranges for over ten years and boasts a portfolio of global brands including Coca Cola, VW, Polaroid, UFC, Jeep, and many more.

The new range will consist of both day wear and night wear based on the iconic brand, and Brand Alliance will work with its network of key retailers.

Rob Corney, MD, Bulldog Licensing, commented: “Brand Alliance is a perfect fit for LIFE, its fashion forward, high quality ranges have a great synergy with the brand, and we’re looking forward to seeing the first designs. The LIFE brand offers a wealth of material for licensing partners, giving them a free rein with creative direction, while also offering immediate recognition with consumers throughout Europe.”

Leading sock manufacturer on board to create adult and children’s socks for the evergreen brand

Bulldog Licensing, the leading European agency which manages the rights for the Care Bears brand in the UK & Eire, has signed a deal with the experts in licensed socks – Roy Lowe & Sons.

The company will be developing a range of socks based on the loveable Care Bears from Care-A-Lot for both adults, who have grown up with the much-loved property, and the children, who are being introduced to the brand through its newly launched toys line, televised show, and popular Care Bears: Unlock the Music music videos.

Launched in 1982, the sweet and huggable Care Bears are nearing their 40^th anniversary. The sharing and caring  theme of the property has remained popular and the Care Bears: Unlock the Magic television series currently airs weekly in the UK on Pop and Tiny Pop.

Roy Lowe & Sons has been creating licensed and unlicensed quality socks since 1996. The company boasts an array of licences, including blockbuster movies, children’s entertainment brands, lifestyle properties, sports licences, and more.

“Care bears offers the adult side of our customer base a fresh, nostalgic feel with a real throwback brand, whilst also appealing to kids. It fits in perfectly from the fashion end, to the more novelty side of socks. Working with the Bulldog and Care Bears’ teams has been a pleasure and we can’t wait to bring these new concepts to people’s feet,” comments Ben Lowe, Account Manager at Roy Lowe.

Rob Corney, MD, Bulldog Licensing, commented: “We are really excited to be working with the team at Roy Lowe who are developing lovely designs to appeal to Care Bears fans of all ages. Care Bears continues to be a much-loved brand and consumer appetite for heritage properties is at an all-time high at the moment, so it’s great to get some new Care Bears’ products into their hands.”

Roy Lowe & Sons are also set to include Care Bears in their Roy’s Boys cosys and matching adult and kids cosy socks launching late 2021.