Bulldog signs luxury British fashion label for the heritage property

Bulldog Licensing’s latest partner to celebrate the Care Bears™ 40th anniversary by joining the consumer products programme, is luxury knitwear label, Chinti & Parker.

Chinti & Parker was established in 2009 with the aim to enliven and invigorate women’s wardrobes with knitwear that celebrates joyful colour, timeless shapes and innovative textures. Using some of its favourite intarsia knitting techniques and intricate embroidery, Chinti & Parker bring the colourful Care Bears to life in a collection of cashmere jumpers, hoodies, sweat pants, and T-shirts. The range is the latest in a line of nostalgic collaborations for the fashion label and features oversized, slouchy fits and a bold colour palette designed to keep the look cool rather than cutesy.

While the Care Bears have grown through various looks and styles over the last 40 years, the rainbow colours, main characters and unique belly badges, along with the core messages of kindness and caring, remain iconic and instantly recognisable.

Designs range from the classic Care Bears logo, to the faces of characters including Grumpy Bear and Lucky Bear, as well as jumpers with Cheer Bear and Funshine Bear emerging from their pockets, and fun slogans such as ‘Good Vibes’. There’s something for every fashionista included in the collection.

Sophie Yates, Licensing Executive at Bulldog Licensing, commented: “This collaboration is a great addition to the Care Bears licensing programme and clearly demonstrates the strength of the Care Bears brand. We can’t wait to see these pieces being styled and shared over the coming weeks.”

Roubina Tchoboian, VP of International Licensing, added: “Chinti & Parker have always been effortlessly cool, and fun. We’ve been a fan of their nostalgia collections for quite some time and are thrilled to see the Care Bears collection come to life as we celebrate 40 years of sharing and caring.”

Rachael Wood, Co-founder at Chinti & Parker, shared: “We are excited to collaborate with Care Bears. We have a shared ethos of spreading joy and kindness and doing it with colour and fun. Plus, we are the same age! Both the Care Bears and myself celebrate a milestone this year!”

The Chinti & Parker x Care Bears collection is available to buy online now at: chintiandparker.com/collections/chinti-parker-x-care-bears.

Rocio Fernandez joins the agency to support the team across brands

Bulldog Licensing has named the newest member of its team as Rocio Fernandez, who joins as Licensing Approvals Coordinator. Rocio will provide product approval support for all licensees, while facilitating communications throughout the product development process.

Rocio will also be involved in creating marketing materials for all licensees and licensors, and ensuring assets are organised and delivered to licensees.

A journalism graduate from the University of Miguel Hernández in Spain, Rocio went on to work as a sales associate and also has experience in social media customer care. She has worked for a number of different companies in varied roles, encompassing digital marketing, social networking, video editing, graphic design, event organisation and more, and brings a wealth of experience and enthusiasm to the role.

Rob Corney, MD of Bulldog Licensing, commented: “We’re excited to welcome Rocio to the Bulldog team. She has a wide range of experience at a number of different organisations and we are looking forward to her further strengthening lines of communications throughout the business, and providing support to each of our licensees.”

Rocio added: “I’m delighted to be working with Bulldog Licensing. The agency has a range of really exciting brands, with amazing licensing partners and I’m really looking forward to working with them all and helping to make the product development process as smooth as possible, while also working to market the lines once they are ready for launch.”