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31
Mar, 2022
Bulldog signs new duo for Care Bears

The licensing programme for much-loved brand Care Bears, managed by Bulldog Licensing in the UK, continues to welcome new partners for exclusive collaborations and limited-edition partnerships.

The most recent of these is with fashion-forward brand Daisy Street, which is working with Care Bears to create a unique apparel collection consisting of 15 garments including daywear, nightwear, footwear, and accessories, with the RRP ranging from £10 to £60.

The designs will feature the colourful, instantly recognisable Care Bears and magical scenes from Care-a-Lot across a wide range of apparel for adults and children.

Also new to the Care Bears line-up is gift supplier Fizz Creations, who will be developing a wide range of gifting products inspired by characters such as Cheer Bear, Funshine Bear and Share Bear, in their magical world. Fizz Creations is a specialist in licensed gift ranges, with a wide range of top brands already in its offering.

As the Care Bears brand celebrates its 40th year, the property continues to captivate fans of all ages with its Care Bears: Unlock the Magic animated television series, a firm favourite on Pop and Tiny Pop. Meanwhile the original series of 45 episodes of Care Bears: Unlock the Music can now be enjoyed on the official Care Bears YouTube channel, which has amassed an incredible 142 million views.

Sophie Yates, Licensing Executive at Bulldog, says: “I truly believe Care Bears will be around forever. The content resonates as much with young children today as it did when it launched in the 1980s, and new fans join daily. Collaborations and partnerships such as those with Daisy Street and Fizz Creations help to keep the brand relevant and on-trend for consumers of all ages, and make the property accessible to all.”

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