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21
Sep, 2022
Me To You Brand Partners With Bulldog Licensing

Carte Blanche Greetings, best known for the award-winning Me to You brand and its signature character Tatty Teddy and also nursery property Tiny Tatty Teddy, has confirmed a partnership with Bulldog Licensing.

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Tatty Teddy now extends well beyond its original incarnation as a greeting card. Since 2001, Carte Blanche has partnered with licensees to bring Me to You products to market across many categories. These include apparel and gifting as well as nursery. The new relationship coincides with BLE

Commenting is Alister Marchant, CEO of Carte Blanche Greetings. “Carte Blanche has a guiding mantra of considering category, customer and consumer in everything we do. We work hand-in-hand with our retail partners to execute elite-class products in targeted categories to deliver excellence to the Me to You consumer.

“Rob Corney and the team at Bulldog share this approach. We’re thrilled to be partnering with them on this exciting new opportunity. Collaborating with Bulldog comes at the right time for Carte Blanche and our ambitions for Me to You. We’re looking forward to working with Bulldog to identify and deliver exciting ways to take our brand to new heights.” Also commenting is Rob Corney, MD of Bulldog Licensing. “The positive response to Me to You and its delightful imagery made it an ideal candidate for extension into multiple categories very soon after its launch. Now it’s time to take Me to You to the next level. We’re extremely excited to be part of this new stage for this wonderful brand.”

Talia Tester, Carte Blanche Greetings Head of Licensing, will be spearheading the relationship with Bulldog. “Bulldog is known as an industry leader in its field with a great commercial philosophy and second-to-none retailer relationships,” says Tester. “The team and I are looking forward to working with the Bulldog team to open new doors and enter into new categories to further strengthen our existing brand performance.”

16
Sep, 2022
Bulldog Welcomes Bandai’s Iconic Toy, Tamagotchi

The agency is set to create a UK licensing programme for the virtual pet sensation

Bulldog Welcomes Bandai’s Iconic Toy, Tamagotchi image

Launched in the 1990s, Bandai’s Tamagotchi became an overnight global sensation as it taught children how to care for a pet. The toy released in Japan in 1996 and was out of stock within a week due to unprecedented demand from consumers. Over the following year, 40 million units of the virtual pet were sold.

Over the last 25 years, Bandai has continued to create new generations of the pet, including licensed versions, such as the Hello Kitty Tamagotchi, the Pac-Man Tamagotchi and even a Star Wars version, bringing sales to date to an incredible 80 million.

As such a key part of pop culture over the last three decades, Tamagotchi provides the ideal addition to Bulldog’s carefully curated portfolio of brands. With its rich heritage and instantly recognisable branding, the agency will build a portfolio of hand-picked licensees to expand the world of Tamagotchi for consumers and the army of devoted fans.

Bulldog Licensing’s team will be exploring partnerships in a range of sectors, including publishing, apparel, homewares, gifts, stationery and more. Meanwhile, brand owner, Bandai will continue to introduce the Tamagotchi brand to new fans, while also delighting existing enthusiasts with a re-launch of the original Tamagotchi, as well as the new generation, Tamagotchi Pix.

Tamagotchi Pix allows users to interact with their Tamagotchi character in a whole new way, with a built-in camera and touch buttons to enhance the experience.

Rob Corney, Managing Director of Bulldog Licensing, commented: “A brand as iconic as Tamagotchi is a fantastic addition to our portfolio. The wealth of assets makes this the perfect property to build a meaningful, impactful and fun consumer products programme. We are really excited to present Tamagotchi to our best-in-class licensing partners and create a wider Tamagotchi world for consumers to enjoy.”

“We are proud of the continued success of Tamagotchi more than 25 years after its initial launch,” said Aâdil Tayouga, Director of Licensing and Business Strategy at Bandai Namco Europe. “Our toy line has been expanding and growing rapidly in the UK, with both younger and adult generations really being fond of Tamagotchi, which brings exciting licensing opportunities. We are looking forward to work with Bulldog Licensing to deliver more Tamagotchi to our consumers.”

14
Sep, 2022
Bulldog Appoints Karina Rhoden as Senior Creative Manager

Bulldog Licensing, one of the licensing industry’s leading agencies, has welcomed Karina Rhoden to its team as Senior Creative Manager.

Rhoden will be a key player in the day-to-day product development process, as well as the creation of style guide assets. Having been in the licensing industry for nearly six years, she will work on popular brands such as Sesame Workshop, Care bears, That’s not My…, Odo, Miraculous, Magic Mixies and Route 66. “Bulldog has such a diverse portfolio with a highly creative team,” says Rhoden. “It’s so fantastic to be working with an agency as respected and skilled across so many aspects of licensing.”

“Karina comes to us with a wealth of experience, and I’m thrilled to have her on board,” says Rob Corney, managing director, Bulldog Licensing.