The home of great brands
History & Services

Bulldog works with a number of the world’s leading brand owners to develop merchandise programmes ready for the international and domestic licensing markets. Working with both the owners of existing brands to develop and enhance their consumer products programmes, and with the owners of more nascent IPs to help create brands that are fit for purpose in the highly competitive world of brand licensing.

Bulldog has grown since its foundation in 2007 to become one of the leading agencies in Europe.

Bulldog has an excellent reputation and contacts throughout the world of retailing and licensing in the UK and the Managing Director is a regular contributor to industry trade press articles and seminars. The company works with a network of the world’s leading licensing agents to ensure a cohesive approach to branding and product quality.



ROB CORNEY is the Group Managing Director and CEO of the company he founded ten years ago.  Before founding Bulldog, he worked at major licensing companies, developing programmes for worldwide brands including Thunderbirds, Teenage Mutant Ninja Turtles, Microsoft and Pokemon. He uses this experience to deliver strong commercial opportunities and adopts a hands-on approach, working with licensors, licensees and retailers to maximise the potential of each property.



HELENA MANSELL-STOPHER is the SVP of Licensing & Retail. After 17 years in the industry and previous to Bulldog Licensing Helena headed up the UK and Nordic consumer products team for Mattel, and has held positions at Hit Entertainment, Entertainment Rights, 4 Kids International and Marvel. She has a wide range of brand and category experience from pre-school, fashion, TV, movie, toy and art brands across multiple consumer categories. Helena specialises in strategic brand and category planning, creative processes, marketing and retail activation.



SARAH BRAIN is Bulldog’s Finance Director and has been with the company since its inception. She is responsible for all elements of financial reporting from billing, client ledger management, preparation of accounts, tax reporting and the quarterly royalty reporting process. She works closely alongside the senior management team to ensure that brand development delivers monetary value to Licensors in a timely fashion and contractual financial milestones are fulfilled. Sarah is a fully qualified ACA and a Fellow of the Institute of Chartered Accountants for England and Wales. She trained with and worked at PriceWaterhouseCoopers LLP for eight years prior to joining the Bulldog Group.



VICKY HILL is Licensing Director at Bulldog and manages the softlines, publishing, food and health and beauty categories, as well as a number of brands in the Bulldog portfolio. Before joining Bulldog as Licensing Executive in Summer 2013, Vicky began her licensing career in the emerging markets licensing team at Mattel. She has won the Rising Star Award, as well as appearing twice in the Toy News 30 Under 30.



SOLE PUERTO is Senior Creative Manager at Bulldog. She manages product development approvals, marketing and design. Finalist of the and LIMA UK Rising star awards, she joined Bulldog at the start of 2014 as a Creative Services Executive, having previously worked in pioneer equine stem cell research as a genetics graduate. Predominantly self-taught in the adobe suite, Sole has a passion for design.



SOPHIE YATES is the Licensing Co-ordinator for the company, assisting with all sides of the business. Before joining Bulldog, she worked the publishing circuit, completing work experience placements at numerous publishers including Penguin Random House, HarperCollins and Hachette. She worked at Egmont Publishing as a Marketing Assistant for a year, where she was first introduced to licensing and got to work on top brands including Star Wars, Mr. Men and Thomas the Tank Engine.