Angry Birds, the mobile game seeing players slingshot furious fowl at squads of enemy pigs, is a global phenomenon and the most downloaded mobile game of all time. The franchise has also branched out into consumer products and animation. The brand soars to dizzying new heights with the upcoming theatrical release of The Angry Birds Movie 2, the highly-anticipated sequel to 2016’s smash hit original which grossed $352 million at the global box office.
From the original release in 2009 to the launches of Angry Birds Match and Angry Birds Evolution, the various games in the franchise have been downloaded more than four billion times in total. With 97% brand awareness, Angry Birds is now a massive global brand with a reach across the generations.
Representing Angry Birds in the UK, Bulldog looks to push the property even further, working with the licensees already in place and bringing new partners on board. With the upcoming release of The Angry Birds Movie 2, several exciting additions to the games portfolio coming soon, as well as new animated content on the roadmap, these birds with a volatile temper are already cementing their status as an evergreen entertainment brand.
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