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Come on in and meet the It’s A WildLife family!

It’s a Wild Life is a new design property that has all the hallmarks of a licensing success story. Created by leading graphic design agency Form Advertising, It’s a Wild Life brings together fashion, style and humour through a stunning blend of design and photography.

The brand combines wildlife with uniquely human characteristics and accessories, all topped with clever and funny captions. The result is a truly unique property that is perfectly placed to take advantage of the growing presence of design brands across the high street.

Initially targeting the youth fashion, stationery, wall art and accessories markets, It’s a Wild Life will roll out across European and US retail from Q3 2015 and will build to a major presence thereafter.

First licensees include VMC Accessories who will be bringing a great range of fashionable product to the market and Yoofiti, who have already launched their great range of personalised wall art

With strong apparel lines in development from Cooneen/Misirli and posters on the way from Pyramid to complement the amazing product development on bags, bottles and ceramics from Spearmark, the UK market is building fast for It’s a Wild Life. French licensees Bagtrotter (bags) and CCI (Shoes) are seeing strong reactions across retail and in Spain, both Cabero (dated stationery) and Creaciones Euromoda (bedding) will be launching product lines in 2015.

LICENCE HOLDER: Form Advertising