Match Attax is the popular football trading card game from Topps. It is the world’s most successful sports trading card game and features the top teams who play in the UEFA Champions League and UEFA Europa League. New card releases take place throughout the football season and fans use their collection to build their ultimate football team to play against other collectors in a strategic game that recreates the excitement of a real football match. Match Attax has sold over 600 million packets in the UK to date, and over 10 billion globally. The cards have a strong retail presence with 46,000 points of sale across UK and Ireland.
Marketing includes in-store point of sale, sampling, swap & play events, social media, working with footballers and influencers F2 Freestylers, and through digital channels YouTube and TikTok.
Softlines continue to perform strongly and the latest annual from new master publisher Farshore is a current bestseller on Amazon.