Match Attax is the exceedingly popular football trading card game from Topps. Targeted at boys aged 6-13yrs and girls aged 9-12yrs, Match Attax is the world’s best-selling sport trading card game. New card releases take place throughout the football season and fans use their collection to build their ultimate football team to play against other collectors in a strategic game that recreates the excitement of a real football match.
Nearly half of all boys in the UK collect Match Attax. During the last football season, a Match Attax pack was bought on average every 1.2 seconds, through 46,000 outlets – with parents accounting for 74% of all purchases. Live swapping events are held across the country, whilst the brand’s online presence – Toppsfootball.com – has over 800,000 registered users.
Bulldog’s initial focus is on products such as apparel, accessories, stationery and gift, with initial merchandise predicted to hit retail from Spring 2018.