Fresh from Moose Toys, the maker of Shopkins, comes Pikmi Pops, the hot new collectible to enter the toy market. Pikmi Pops are collectible scented micro-plush housed inside a big iconic lollipop vessel alongside a variety of surprises.
Each Pikmi Pop has a host of exciting surprises inside – including one of 45 scented mini-plushies, dangler strings, cute accessories, messages and more! Pikmi Pops have become a big hit with their target market of girls aged 5 to 9, who love the quirky characters and the element of surprise when they unwrap each vessel. They also love the sweet scents, which include blueberry, peppermint, bubble-gum and chocolate.
With the recent launch of Pikmi Pops Season 4, Bulldog is looking to pull together a broad cross-category licensed programme including publishing, apparel, stationery and homewares.