50 years and counting!

Back in 1969, Sesame Street reimagined what children’s entertainment could be. The rest is history; the iconic brand has been teaching and delighting kids around the world ever since. Parents who grew up with Sesame Street are sharing it with their own children, while favourite characters like Cookie Monster and Elmo bring out the kid in everyone.

Sesame Workshop – the non-profit organisation behind the beloved show – is committed to building on its core characters with fresh content and new partnerships, together with UK agent Bulldog Licensing. With original television properties, innovative lifestyle collaborations, and powerful social impact projects like the Macarthur 100&Change Award-winning work to help Syrian refugee children with the International Rescue Committee. Sesame Workshop engages fans of all ages while delivering on its mission to help kids everywhere grow smarter, stronger and kinder.

The brand is extremely strong in softlines for both adults and kids and has firmly cemented itself as a go to for fashion. Sesame Street has starred in numerous collabs including with Just Hype and Puma. With Just Play launching as the master toy partner in 2023, Bulldog are looking to expand the licensing programme further across categories.