Shopkins are the super cute, super tiny, grocery-themed collectibles that are inspired by items from aisles in the grocery store and come with adorable shopping bags and baskets.
There are 148 new Shopkins to collect each season as well as extra cute Special Edition and Limited Edition characters to find.
Taking the girls’ market by storm all around the world, Shopkins are topping the sales charts in all major retailers. In the UK, the toy line is supported by a huge marketing campaign from master toy partner Flair and fans are able to access further content on their favourite brand through its strong online presence which sees girls in their millions viewing the popular webisodes on the brand’s own Youtube channel.
Since launching the licensing opportunity at BLE 2014, Bulldog has had an unprecedented reaction to the brand and has already signed partners covering a raft of products ranging from publishing to plush, stationery, apparel and homewares lines amongst many more.