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The That’s not my… series of touchy-feely books from Usborne is aimed at babies and young pre-schoolers. Featuring bright pictures, with patches of different textures, they are designed to develop sensory and language awareness. There is also a little white mouse for children to spot on every page.

The internationally best-selling series features over 50 books and is a gifting favourite for new-borns as their first book. Over 5million That’s not my… books have been sold to date in the UK alone, and one of the latest releases That’s not my unicorn has sold over 92,000 copies since publication in July 2017.

Baby apparel from Paul Dennicci will be launching in Mothercare January 2018, and Bulldog Licensing are looking to build on this with a focus on categories including accessories and gift.

LICENCE HOLDER: Usborne Publishing
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