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The That’s not my… series of touchy-feely books from Usborne is aimed at babies and young pre-schoolers. Featuring bright pictures, with patches of different textures, they are designed to develop sensory and language awareness. There is also a little white mouse for children to spot on every page.

The internationally best-selling series features over 50 books and is a gifting favourite for new-borns as their first book. Over 5million That’s not my… books have been sold to date in the UK alone.

Baby apparel from Paul Dennicci launched in Mothercare January 2018, and Bulldog Licensing has built on this with a focus on categories including accessories and gift.

LICENCE HOLDER: Usborne Publishing
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