You create. You control. You rule

The Sims is the original life simulation game. With a lifetime retails sales value of over $3.5 Billion, the franchise is the most successfully PC franchise game of all time!

It allows players to create their own Sims, build their homes, buy their possessions, choose their fashions, control their lives, and shape their destinies

The first game was launched in 2000 and since then has become the third largest gaming franchise ever with 1.5 billion hours played per year, 90+ million YouTube views and over 18 million Facebook fans.

A raft of licensed product is now in discussion, ranging from apparel to dress up and lifestyle products.