Goochicoo

From the team that brought you the phenomenally successful Bubblegum comes the only brand on the market with Nappitude.

Combining the distinctive design style of The Backland Studios with gentle humour throughout, Goochicoo opens up a new genre within the pre-school market.

Working with some of the market’s leading suppliers of infant products, Goochicoo is already a consumer hit with an incredible interactive doll line selling in huge numbers right across retail courtesy of toy giant MV Sports and Leisure. With product from the likes of Tommy Tippee and Izziwotnot selling strongly and Little Star Creations developing publishing lines alongside the apparel ranges from Poetic Gem, Goochicoo is sure to be one of the UK's major baby brands for years to come. You can see the current available range here

With the pedigree of Ged and Kaely Backland behind the property, the strength of the existing licensee base and the fact that the property is opening up a new market with a large demand, the potential for the brand in all territories is extremely strong and Goochicoo negotiations are already underway with major partners in the US and continental Europe.

It's the brand everyone's gurgling about