Soft Spots

Combining key themes of friendship, sentiment and personalities, Soft Spots is a story led collectible concept from Big Ideas.

Soft Spots are created by Sophie as she paints her favourite Dalmatians with lots of lovely colour. Suddenly the puppies come to life and jump off the page to start their adventures.

Sunny Spot, Beauty Spot, Trouble Spot, Sad Spot, Itchy Spot and Tickly Spot each reflect an aspect of Sophie’s personality. Each puppy has an ID tag attached to its collar and inside the tag is a slip with the words “I’ve got a soft spot for……”. This message contains the key to their next adventure.

The six puppies are registered toy designs and the slip in their ID tags allows the owner to write on this either the person or thing for which they have a soft spot. This enables the child to share a secret with their new friend and to collect a range of plush puppies and product to ensure little girls have a special ‘soft spot’ for Soft Spots!