Bulldog Licensing has picked up a trio of new licensees for hit superhero animation Miraculous, with Maad Toys, Gemma International and Rubies all joining the fold.

Miraculous is attracting legions of fans through an action-packed story that centres on Marinette and Adrien – two normal kids secretly chosen to save Paris from arch-villain Hawk Moth. With the help of their magical Kwamis they transform into young super heroes – Ladybug and Cat Noir – with a mission to capture the Akumas, the butterfly minions who are threatening Paris, and restore peace to their cherished city.

The first series of Miraculous is already the No. 1 show on the Disney Channel UK and will debut soon on the free to air ratings powerhouse, Pop.

The new deals will see Maad Toys produce colour-in backpacks, shoulder bags, handbags and purses, whilst Rubies is on board for dress-up, and Gemma International for greeting cards, gift packaging and partyware.

The new partners join a fast growing licensing programme. A toy range from Bandai was launched exclusively in ToysRUs before a high profile full market roll-out earlier this year. Other partners include Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush), and Dreamtex for a range of bedding and homewares products.

“Miraculous is a truly beautiful show with engaging storylines that tap into the superhero phenomenon,” says Bulldog Group Managing Director, Rob Corney. “This is reflected in a rapidly growing licensing programme that I’m sure we will be adding to again very soon.”