Bulldog Licensing has announced the first signings for hit superhero animation Miraculous, with Dreamtex, Aykroyds /TDP and Whitehouse Leisure all joining pan-regional partners Topps and Stor in the brand’s licensing programme.
Miraculous is scoring big by tapping into the superhero craze with a story that centres on Marinette and Adrien, two normal kids that have secretly been chosen to save Paris from arch-villain Hawk Moth. With the help of their magical Kwamis they transform into young super heroes – Ladybug and Cat Noir – with a mission to capture the Akumas, the butterfly minions who are threatening Paris, and restore peace to their cherished city.
The first series of Miraculous is already the No. 1 show on the Disney Channel UK and will debut on free to air TV in early 2017.
The new deals will see Aykroyds/TDP producing nightwear and underwear, whilst Whitehouse Leisure is on board for amusement plush. Dreamtex is planning a varied range that includes curtains, fleece blankets, sleeved fleece, hot water bottles, pyjama cases, cushions, rugs, sleeping bags, inflatable chairs, towels, ponchos, beanbags, fitted sheets and cuddle robes.
A toy range from Bandai is also available exclusively in ToysRUs with huge support for the full market roll-out next year.
“Miraculous is a new addition to our portfolio, so to be announcing three new licensees already is great news and indicative of this brand’s huge potential,” says Bulldog Group Managing Director, Rob Corney. “This is just the start – we are dealing with masses of enquiries for this property so I’m sure there’ll be further announcements very soon.”