Bulldog Licensing has announced that Helena Mansell-Stopher will be joining the company as Retail Licensing Director.

Helena’s reputation very much precedes her, having held senior positions at Hit, 4Kids, Marvel and most recently as UK Consumer Products Territory Lead at Mattel. During her career, she has helped boost major brands including Thomas and Friends, Barbie, Monster High, Spiderman, Hot Wheels, Teenage Mutant Ninja Turtles, Nintendo, Pokemon and many more. Her move to Bulldog will see her working with one of the industry’s leading licensing agencies, with a strong and diverse portfolio of properties such as the UK’s biggest new property Shopkins, long-standing household favourite Garfield, a stable of hit gaming brands from Electronic Arts, and Iconic Images – the archive for 60s and 70s pop culture, Hollywood glamour and rock & roll.
“Bulldog has a fantastic roster of brands and it’s an exciting time to be joining the company” says Helena. “The role will present new opportunities for me and I’m really looking forward to working with the licensors and new partners to drive our brands at retail.”

“Helena has an incredible pedigree and knows and understands the licensing industry inside out. There’s nobody better at what she does and we’re delighted that she’s coming on board,” adds Bulldog Group MD Rob Corney. “The business is going from strength to strength with an incredible portfolio of leading brands and Helena will really underpin our abilities to support their continued growth.”