The LEVC (London EV Company) – manufacturer of the world-famous Black Cab – is now making a range-extended-electric vehicle, ushering in a new age of environmentally-friendly travel in cities.
LEVC is famous as the producer of the iconic Black Cab, globally recognised as the taxi of choice in London. The brand new range-extended electric model – the TX – retains the unmistakable shape of the classic Black Cab whilst revolutionising all of the technology on board. The new eco-friendly vehicles are now carrying customers around the capital – and attracting positive reviews from media around the world in the process.
This adds to the buzz surrounding brand, which is reflected in a growing licensing programme – managed by Bulldog Licensing. Partners include Oxford Die Cast who will be producing scale models of the new vehicle, whilst Bioworld International are developing ranges of apparel and accessories for the iconic brand. High Resolution Design are on board for taxi plush, Infinity Brands for food gift tins, and Igloo Books for publishing. In addition to the range from Oxford, Bulldog is also working with Hornby Hobbies, Sunstar Models, Waimanly International and Welly Die Cast who have all created die casts of different scales.
Bulldog is also targeting other categories – including toys, games and video games – and would like anyone looking to use images of Black Cabs for commercial purposes, for example in films or video games, to get in touch and discuss rights. The Black Cab is already an enduring movie star, having featured in over 2,000 films over the last 80 years
“The Black Cab is one of the world’s great brands and the launch of an electric model is generating a lot of publicity,” says Bulldog’s Licensing Executive, Sophie Yates. “This adds to the commercial allure of a property which is attracting a steady stream of interested parties.”