The popularity of top girls’ property Shopkins is soaring with the recent launch of Season Four. This new launch has followed the trend of its predecessors, with sales significantly up on Season Three.

Season Four features the Shopkins cute pets –Petkins! –The adorable little pets come with their own pet bag. Season Four also features new themes garden, party, pet shop and accessories. This adds to the hundreds of existing characters, which include ultra-rare, special edition and limited edition figures.

The statistics surrounding Shopkins are staggering – more than 200 million characters have been sold, over 59 million views have been recorded on Shopkins YouTube channel and fan videos featuring Shopkins have recorded more than 360 million views.

This popularity has been replicated in the licensing world and Bulldog Licensing, representing the brand for United Kingdom and EIRE, has secured deals across multiple categories. These include Gemma (party goods), Fashion UK (apparel), BCI (nightwear and underwear), Spearmark (lunchware, tableware, drinkware and lighting), Topps (collectible and trading cards, sticker products and accessories), VMC (headwear, scarves, sunglasses and more), Aykroyds (apparel), Autumn Publishing Bonnier (publishing), Character World (bedding, inflatable chairs and beanbags), Flair (toys), RMS International (arts and crafts), Pedigree (annuals), DJ Murphy (magazines), Winning Moves (games), Pyramid (posters) and Whitehouse Leisure (amusement plush).

‘The buzz surrounding Shopkins is incredible,” comments Bulldog Licensing Manager Vicky Hill. “The brand is absolutely sizzling at the moment and the release of this new range is only adding to the excitement!’