LONDON, NEW YORK – February TK, 2015 — Bulldog Licensing has announced details of two new brand licensing agreements for LIFE, one with 1wall.com coming on board for wall murals and wallpaper and the other with GHS studio for dog beds and beanbags.
LIFE is the legendary brand that continues to enthral millions of people each week in its current incarnation, Life.com—a site that boasts increasingly impressive figures. In January 2015 Life.com generated over 881,000 unique visitors and 11 million page views.
The LIFE photographic library is a vast collection of pictures, many made famous by the magazine itself and includes some of the world’s most recognisable photographs. These include snaps of legends such as the Kennedys and Winston Churchill, photos of historic moments like the moon landing or the Ali-Frasier fight, and incredible images of the world around us—ranging from shots taken in outer space to nature at its most powerful and beautiful. In total, around 8.5 million pictures are available to license and, with the iconic LIFE logo, present a fantastic merchandising opportunity.
The LIFE property is going from strength to strength in the licensing sector and was recently voted amongst the top five most powerful art brands in the world by industry experts in the Licensing.biz Power List 2013.
The new licensees will join a host of existing brand licensing partners, including Portico for gifts and stationery, VMC for accessories, Benchmark for bags, Pyramid for calendars and wall art and The Art Group for greetings cards and postcards. The LIFE brand is also massive in the apparel sector, with a range from Poeticgem selling right across the UK high street.
“We have been LIFE’s brand licensing representatives for some years now and enthusiasm for the brand shows absolutely no signs of abating,” says Vicky Hill of Bulldog Licensing. “It has an iconic quality about it that consumers love and this can transform any item into something that truly grabs the attention, which is why it is performing so well at retail.”
Jim Jacovides, Senior Vice President, Time Inc. International Licensing & Development, adds: “We are delighted to work with Bulldog Licensing and extend the LIFE brand through this partnership. Given LIFE’s heritage, it is critical for us to find partners who respect the brand and present it appropriately. We are confident Bulldog Licensing will do just that.”