More New Deals Announced For Shopkins
Bulldog Licensing has announced more new deals for Shopkins, the phenomenally successful collectible that secured the girls category Toy of The Year Award in New York to add to its Collectable of the Year award from the BTHA.
Shopkins are cute little characters that live in Shopville. Each series features 148 to collect, including ultra-rare and limited edition characters, and are sold inside adorable little shopping bags. Despite only having been on the market for a few months the brand has sparked a craze that has swept the world, fuelled by an online presence that has seen over twenty million hits on the Shopkins Youtube channel and over 400 million views on fan videos. Retailers across the UK are struggling to satisfy demand and are airlifting in new supplies to cope.
The new deals will see Aykroyds/TDP develop children’s nightwear, underwear and swimwear for UK/Eire, whilst Autumn Publishing/Bonnier will be launching with scented publishing that will hit the shelves in all English-speaking markets. The range will include scented sticker scene books, scented sticker activity books, shopping bag craft kit, scented puzzle books and note books with scented pen, press out model book, scented sticker book and activity box.
The new partners join a host of existing licensees – Bulldog has already secured deals with Character World (bedding, inflatable chairs and beanbags), RMS International (craft stationery), Pedigree (annuals), DJ Murphy (magazines), Winning Moves (games), Pyramid (posters) and Whitehouse Leisure (amusement plush).
“Shopkins is proving to be an absolute phenomenon,” says Bulldog Group MD Rob Corney. “The demand is incredible and the brand is showing huge growth with retailers across the whole market asking us for more product and bespoke promotions. Kids just can’t get enough of them and it’s no surprise that we are securing deals with so many top licensees.”