The home of great brands
Apr, 2018
Bulldog Nets Three Partners For Match Attax!

Bulldog Licensing, representative for top football trading card game Match Attax, has announced details of three new licensing agreements for the brand.

Match Attax is the best-selling sport trading card game series the world has ever seen and the UK’s No.1 children’s football brand – with over one million collectors. Nearly half of all boys in the UK collect Match Attax and it is a massive playground craze, with live swapping events held across the country. The brand also has a massive online presence – – that boasts over 800,000 registered users and is the 9th most visited boys’ site in the UK.

The new deals are with Centum for publishing (including annuals), Sambro for bags, backpacks, stationery and table football, and Cooneen for nightwear and underwear.

“We have attracted a huge amount of interest in this brand since we introduced it to the licensing community last year,” says Bulldog MD Rob Corney. “Match Attax is amazingly popular and – as these initial agreements show – can work across any number of categories, so there’ll be plenty more deals to come.”

Apr, 2018
Bulldog Picks Up That’s not my…

Bulldog Licensing has signed a new deal to represent one of the biggest brands in childrens’ publishing – That’s not my….

Published by Usborne, That’s not my… is the best-selling series of touchy-feely board books aimed at babies and pre-schoolers by author Fiona Watt. The series has sold over 5 million books in the UK, and over 20 million worldwide. There are over 50 That’s not my… titles including That’s not my puppy, That’s not my fairy and That’s not my teddy, as well as a number of seasonal favourites including That’s not my chick for Easter and That’s not my elf for Christmas. Each page features a different texture, such as soft fur or crinkly skin, which is designed to encourage sensory awareness and interactive play. That’s not my unicorn – published last year as the special 50th title – is the highest seller to date, and was the best-selling baby book of 2017.

Dennicci is already on board for baby apparel, which launched in Mothercare just before Christmas, and Bulldog is currently in talks with several potential partners across a range of categories.

“That’s not my… has rapidly become an intrinsic part of childhood and virtually every toddler (and parent!) in the country is familiar with these delightful books,” says Bulldog Licensing Director Vicky Hill. “This gives the property huge potential and judging by the reaction we’re getting form the licensing community this is set to be a massive brand.”