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Aug, 2018
Anthem Set To Make A Major Licensing Mark

Bulldog Licensing has announced it is ready to accept licensing proposals for EA’s big new release Anthem – ahead of the video game’s launch early next year.

Developed by BioWare™, Anthem is a co-operative Action-RPG set in a new and mysterious world. Join up to three other players and assemble high-tech, hand-crafted, uniquely powerful exosuits. Explore vast ruins, battle deadly enemies, and claim otherworldly artifacts. With every mission, you and your Javelin exosuit grow in power. Fight the dangers of an ever-changing world. Rise united to defeat evil. Triumph as one.

Anthem is one of the most eagerly-awaited video-game releases of the last few years and the gaming world is buzzing with anticipation. Bulldog is currently speaking to partners across several categories.

“Anthem is set to become one of the biggest game releases of 2019.  The huge publicity and incredible reaction from the gaming community means licensees are understandably keen to partner on this phenomenal new game,” says Bulldog Retail Licensing Manager Lindsey Chester.

Aug, 2018
Rainbow Designs Bags That’s not my… For New Baby Range

Bulldog Licensing has announced a new deal for children’s publishing sensation That’s not my…– with Rainbow Designs coming on board with a range of soft toys and baby and infant toys.

Published by Usborne, That’s not my… is the best-selling series of touchy-feely board books aimed at babies and pre-schoolers by author Fiona Watt and illustrator Rachel Wells. The series has sold over 5 million books in the UK, and over 20 million worldwide. There are over 50 That’s not my… titles including That’s not my puppy…, That’s not my fairy… and That’s not my teddy…, as well as a number of seasonal favourites including That’s not my chick… for Easter and That’s not my elf… for Christmas. Each page features a different texture, such as soft fur or fuzzy tummy, which is designed to encourage sensory awareness and interactive play. That’s not my unicorn… – published last year as the special 50th title – is the highest seller to date, and was the best-selling baby book of 2017.

The Rainbow Designs range will feature soft toys, developmental toys and wooden toys, as well as gift sets, and soft teether books. This adds to an existing deal with Dennicci, who launched their baby apparel range into Mothercare just before Christmas, and TU at Sainsburys in July. Bulldog is also in talks with several potential partners across a range of categories.

“For many little ones, That’s not my… is their first introduction to books and so the brand is much-loved and instantly recognisable, giving it huge awareness,” says Bulldog Licensing Director Vicky Hill. “Licensees are anxious to tap into this, which is translating into significant levels of interest from across the sector.”