The society enters the licensing industry for the first time to introduce a consumer products range

Bulldog Licensing is welcoming the Royal Astronomical Society to its carefully selected collection of brands. The leading authority on astronomy and geophysics, the society promotes the study of the subjects and has a wealth of assets to be used across a range of categories for a wide demographic.

Recently celebrating its bicentenary, the Royal Astronomical Society (RAS) was founded in 1820, and is based in Burlington House, Piccadilly. It has over 4,000 members, or fellows, with a quarter based overseas, including professional astronomers and geophysicists, as well as students, advanced astronomers and historians.

As a brand, the RAS represents a community of brilliant minds, passionately curious and mutually supportive, who have a shared concern for the future of humanity. As a credible, independent source of the latest scientific discoveries in the field, the society is a custodian of the past, but looks to the future in its work.

Bulldog will be targeting a range of consumers with the licensing programme, including the scientific community, amateur astronomy enthusiasts, schools and children, as well as gift buyers and non-scientific consumers. The team will be talking to potential licensees across gifting, toys and games, homewares, apparel and accessories, publishing and more.

The RAS has a wealth of creative assets to offer licensing partners, from logo-based visuals, to historical photography, artistic representations, and iconic and quirky artwork and graphics, to use across the huge scope of relevant products.

Rob Corney, MD of Bulldog Licensing, commented: “The Bulldog team is hugely excited to be working with the RAS. The society is the leading authority on the fascinating subject of astronomy and has an enormous potential for licensed products. The study and understanding of this area is enthralling and touches all of our lives, while also being central to the ever growing concern around sustainability, making it particularly topical and relevant. 200 years of existence provides an immense portfolio of assets for potential licensees to tap into.”