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History & Services

Bulldog works with a number of the world’s leading brand owners to develop merchandise programmes ready for the international and domestic licensing markets. Working with both the owners of existing brands to develop and enhance their consumer products programmes, and with the owners of more nascent IPs to help create brands that are fit for purpose in the highly competitive world of brand licensing.

Bulldog has grown since its foundation in 2007 to become one of the leading agencies in Europe.

Bulldog has an excellent reputation and contacts throughout the world of retailing and licensing in the UK and the Managing Director is a regular contributor to industry trade press articles and seminars. The company works with a network of the world’s leading licensing agents to ensure a cohesive approach to branding and product quality.



ROB CORNEY is the Group Managing Director and CEO of the company he founded in 2007.  Before founding Bulldog, he worked at major licensing companies, developing programmes for worldwide brands including Thunderbirds, Teenage Mutant Ninja Turtles, Microsoft and Pokemon. He uses this experience to deliver strong commercial opportunities and adopts a hands-on approach, working with licensors, licensees and retailers to maximise the potential of each property.



SARAH BRAIN is Bulldog’s Finance Director and has been with the company since its inception. She is responsible for all elements of financial reporting from billing, client ledger management, preparation of accounts, tax reporting and the quarterly royalty reporting process. She works closely alongside the senior management team to ensure that brand development delivers monetary value to Licensors in a timely fashion and contractual financial milestones are fulfilled. Sarah is a fully qualified ACA and a Fellow of the Institute of Chartered Accountants for England and Wales. She trained with and worked at PriceWaterhouseCoopers LLP for eight years prior to joining the Bulldog Group.



VICKY MILLER is Licensing Director at Bulldog and manages apparel, accessories, publishing, and footwear categories, as well as a number of brands in the Bulldog portfolio. Before joining Bulldog as Licensing Executive in Summer 2013, Vicky began her licensing career in the emerging markets licensing team at Mattel. She has won the Rising Star Award, as well as appearing thrice in the Toy News 30 Under 30.



ALEX SALISBURY is Senior Licensing Manager at Bulldog. Joining the team in 2023, after 3-month break spent travelling around Southeast Asia, she is covering categories such as Publishing and Toys for all brands. Her experience is rooted in toys having worked at Paramount, Wicked and Mattel in various roles.



SOLE SLATER is Senior Creative Manager at Bulldog. She manages product development approvals, marketing and creative as well as working closely with retail to coordinate exclusive style guide opportunities. Finalist of the and LIMA UK Rising star awards, she joined Bulldog at the start of 2014 as a Creative Services Executive, having previously worked in stem cell research as a genetics graduate. Predominantly self-taught in the adobe suite, Sole has a passion for fashion and design.



KARINA RHODEN is the Senior Creative Manager at Bulldog. She manages product development approvals, marketing and creative as well as working closely with retail to coordinate exclusive style guide opportunities. She has been a finalist for Licensing International UK rising Star and currently sits on the UK Licensing YPN committee. Prior to starting Bulldog, she was fortunate to be introduced to the world of licensing at university. She gained a love for the industry through internships in the UK and China and then went on to work for Smiley as Product Development Manager, working on global lifestyle collaborations.



SOPHIE YATES is Brand Manager for the company responsible for establishing strategies and targets for the growth of the brands in our portfolio and working closely with the licensing and creative teams to ensure these goals are met. Having joined Bulldog in 2015, her previous roles have included working across product development and licensing. Sophie has been a finalist for the Licensing.Biz and LIMA UK Rising star awards. Prior to Bulldog, she worked as a Marketing Assistant at Egmont Publishing where she was first introduced to licensing and got to work on top brands including Star Wars, Thomas the Tank Engine and Mr. Men.



ROCIO FERNANDEZ is the Licensing Approvals Coordinator. She looks after product development approvals, design content creation and aid with assets and marketing materials, as well as provide support to the whole team. Before she joined Bulldog, Rocio worked for a number of different companies in varied roles, encompassing digital marketing, social networking, video editing, graphic design, event organisation and more.