It’s time to show the world something X-traordinary!

BEYBLADE is a battling spinning top toy line and franchise developed by Takara Tomy. Since it first launched in 1999, there have been three hugely successful generations of BEYBLADE with 500 million toys sold. The fourth generation BEYBLADE X – the fastest BEYBLADE ever – launched in Japan in 2023 and was one of the best-selling toys of the year. BEYBLADE X toys launched Summer 2024 in the UK with Hasbro, with huge marketing support.

Airing on CBBC and available on BBC iPlayer, BEYBLADE X animated series follows amateur blader Robin Kazami as he teams up with former champion Jaxon Cross and influencer Multi Nano-iro. The newly-formed Team Persona set their sights on going pro and claiming their spot at the top.