Now 40 Years young, Care Bears is continually loved by children and adults. The group of fun, lovable bears from cloud-filled Care-a-lot have one special mission – to teach caring and sharing to others and show them how to express their feelings. Originally designed for greeting cards, the popular characters proceeded to be used for toys, television shows and films. Each bear has a different name and belly badge reflecting their individual personality traits, leading fans to identify with their favourite character.  The new look Unlock the Magic television series airs daily on Tiny Pop whilst Care Bears Unlock the Music videos are available on YouTube.

Remaining popular since its inception with 98% awareness across kids and adults, Care Bears is now present at retail across categories including apparel, accessories, gift, health and beauty and homewares. Basic Fun are the master toy partner and have seen sales of the plush range grow since the launch in 2020.

Care Bears celebrated its 40^th anniversary in 2022 with multiple fashion and food collaborations which were excitedly welcomed and received by fans young and old alike.