Nearly 45 years of caring! Care Bears is continually loved by children and adults. The group of fun, lovable bears from cloud-filled Care-a-lot have one special mission – to teach caring and sharing to others and show them how to express their feelings. Originally designed for greeting cards, the popular characters proceeded to be used for toys, television shows and films. Each bear has a different name and belly badge reflecting their individual personality traits, leading fans to identify with their favourite character.

Care Bears continues to share its messages of caring across social media, digital content and gaming, brand collabs, promotions and live events and experiences.

There are now over 550+ best in class global partners with products in more than 120 countries worldwide. The brand has incredibly strong presence at UK retail across categories including apparel, accessories, gift, health and beauty and homewares, in addition to the core plush range from master toy partner Basic Fun.

In 2027, Care Bears will celebrate 45 years of sharing and caring with new friends, new categories, new content and new experiences!