Holly Hobbie is going to save the world some day. For now, she’s happy to start with her hometown.

Holly Hobbie was first featured on a greetings card over 50 years ago. The artwork was soon featured across a range of products generating over $1B in retail sales. For those that are familiar with the brand, the girl with the blue bonnet is instantly recognisable and remains so today.

Globally, fashion collabs with Batsheva and Dolls Kill have launched to date. In the UK, a gift range for Mother’s Day launched exclusively at Clintons.