Good food that helps you feel good too...

Pinch of Nom started as a simple idea in 2016. It began as a blog that quickly gained a highly engaged following. The first recipe book was published shortly after and became the fastest-selling cookbook of all time, marking the start of a revolution in the way we eat.

Founders Kate and Kay Allinson saw an untapped opportunity to create recipes that support weight loss without feeling punishing or restrictive. Nine years on, Pinch of Nom’s recipe books continue to top the charts, and the blog remains one of the most visited food websites in the UK, engaging a passionate community of food lovers.

With over four million followers on social media and more than 5 million books sold, Pinch of Nom is stocked in all major retailers across the UK and continues to inspire people to enjoy good food that makes them feel good.