The romance of ROUTE 66 continues to captivate people around the world. Running between Chicago and Los Angeles, this legendary old road passes through the heart of the United States on a diagonal trip that takes in some of the country’s most archetypal roadside scenes. If you’re looking for great displays of neon signs, rusty middle-of-nowhere truck stops, or kitschy Americana, do as the song says and “get your kicks on ROUTE 66.”
ROUTE 66 has since entered the global lexicon as a byword for adventure and a love of the open road, giving the brand huge appeal. Building on the now decommissioned road’s rich history, the ROUTE 66 brand has attained a worldwide presence in the retail sector through the license industry. Designs include over 360 original and iconic ROUTE 66 artworks, and over 125 high-res photos, under the comprehensive ROUTE 66 Style Guide, giving the vintage and timeless feel that the ROUTE 66 brand inspires.
In the UK, softlines continue to perform strongly and Bulldog is currently in discussion with a range of potential partners across various categories.