Based on the concept of a “portable digital pet”, Bandai’s TAMAGOTCHI caused a huge sensation across Japan upon its release on November 23, 1996.

Reimagined across many different versions and colours over the years, TAMAGOTCHI has sold over 85 million units worldwide since 1996.

After celebrating its 25th Anniversary on November 23, 2021, the popular TAMAGOTCHI series continues to grow and innovate with the times.

©BANDAI