TAMAGOTCHI is a keychain-sized virtual pet simulation game that caused a huge sensation across Japan upon its release on November 23, 1996. Within a year, it expanded worldwide due to its unprecedented success, becoming a global sensation.

Not just a toy, Tamagotchis are part of the family! Tamagotchis are virtual pets whose personalities depend on the attention and care they receive — creating a strong bond with their owner.

Reimagined across several generations over the years, TAMAGOTCHI has sold over 85 million units worldwide since 1996.

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