The home of great brands


Nov, 2019
Bulldog hires new Licensing Approvals Coordinator

Team welcomes Ellie Monro-Smith to help support its portfolio of leading brands

Bulldog Licensing has announced the appointment of Ellie Monro-Smith as Licensing Approvals Coordinator. In her new role, Ellie will work across Bulldog’s targeted portfolio of industry-leading brands including EA, Match Attax, Sesame Street, Care Bears, Miraculous and Kindi Kids.

Ellie will be providing product approval support for all licensees and will be helping to create seamless communications throughout product development. She will also be assisting in creating mood boards and retail mockups as well as visuals and marketing materials, while ensuring assets are organised and delivered to licensees.

Having graduated from De Montfort University in 2018 with a first class honours in Contour Fashion, Ellie has since been working as a junior designer at a swimwear design agency, before joining Bulldog.

Sole Puerto, Senior Creative Manager at Bulldog comments: “We’re thrilled to welcome Ellie on board. She has a strong background in design, and we’re sure she will provide an invaluable service to all of our clients, helping to further streamline the approvals process.”

Ellie continues: “I’m really excited to start working with the Bulldog team. They have an array of world class brands with impressive licensing programmes and I’m looking forward to helping to facilitate the development of innovative new products.”

Rob Corney, Bulldog Licensing MD commented, “The Bulldog team continues to grow with great expertise and passion for the industry. In a market which is seeing a heightened number of challenges, we believe it is important to increase the support we can offer to licensees and retailers. Our ‘retail first’ approach has always set us apart in the European agency model and building the support services with additional design resources will further enhance our ability to help our partners to grow their business with our brands.”