Award-winning licensing agent plans for growth and evolving service demands

Bulldog Licensing has announced the appointment of Freddie Lindsell as its new Licensing Coordinator.

Freddie’s responsibilities will include supporting the team as a whole across the contract process and product approvals. This post has been created to help manage portfolio growth along with the ongoing evolution of service demands for the award-winning agency.

Freddie is not only a new arrival in the licensing business but, unusually for a first-time licensing professional, his background is in the sciences. He recently completed a degree in biochemistry at Dundee University, including a period working as a plant science researcher and lab technician.

But making a fresh start was an attractive idea precisely because it offered a complete change of direction. As he puts it: “After graduating, I chose to pursue a career in a more creative, people-oriented field. That led me into the world of licensing.”

And this is certainly a change of direction Freddie is looking forward to. As he says: “I’m excited to work with the team at Bulldog representing the diverse portfolio of brands it so expertly manages.” He does, however, admit to a personal favourite. “That’s Beano – an iconic Dundee brand and a comic I grew up reading.”

Sophie Yates, Brand Manager with Bulldog, says: “With the ever-evolving needs of licensing and a  portfolio of incredible brands, we were looking for an intelligent, adaptable, fast learner to support our team. Freddie’s enthusiasm and ability made him the ideal candidate. We’re delighted to welcome him to Bulldog and what we trust will be a long and successful career in licensing.”