New appointment helps agency manage growth and address new opportunities

Award-winning licensing agency Bulldog Licensing has announced the appointment of Joel Banks as its new Licensing Coordinator. This post has been created to help manage portfolio growth along with the ongoing evolution of service demands for the agency.

Joel’s responsibilities will include supporting the team as a whole across the contract process and product approvals and general administrative tasks – an essential role as business continues to ramp up for this award-winning agency.

This is Joel’s first job in licensing and one to which he brings diverse abilities and experience. Prior to joining Bulldog he worked a chef and a mechanic. But his first love was sport – indeed he pursued academic studies in this field leading to a National Diploma and employment as a sports coach. All three roles allowed him developed creativity, people skills and excellent organisational abilities.

He is now applying these skills to a new field, but one in which he has already hit the ground running. As he says: “Licensing is a diverse and fast-moving field, offering many exciting challenges and opportunities that appealed to me from the start – and working with one of the most respected names in the field is a clear bonus. I am already greatly enjoying my new role, which I hope will be the start of a long career in this amazing industry.”

Sophie Yates, Brand Manager with Bulldog, says: “For this role we needed someone who could work with diverse projects and adapt quickly. Joel’s enthusiasm, intelligence and energy impressed us from the start; they were just what we were looking for. In fact he is already a valued member of the team.”