The home of great brands


Jul, 2017
Bulldog Nets Match Attax!

Bulldog Licensing signs deal to represent top football brand

Bulldog Licensing has signed an agreement to represent Topps property Match Attax, the trading card game that is the UK’s No.1 children’s football brand.

Targeted at boys aged 6-13yrs and girls aged 9-12yrs, Match Attax is the best-selling sport trading card game series the world has ever seen. New card releases take place three times throughout the football season and fans use their collection to play a card game version of football, using the defence and attack statistics on the cards.

Nearly half of all boys in the UK collect Match Attax. During the last football season, a Match Attax pack was bought on average every 1.2 seconds, through 46,000 outlets – with parents accounting for 74% of all purchases. Live swapping events are held across the country, whilst the brand’s online presence – – has over 600,000 registered users and is the 9th most visited boys site in the UK.

Bulldog’s initial focus is on products such as apparel, accessories, stationery and gift, with initial merchandise predicted to hit retail from spring 2018.

Chris Rodman, Group Managing Director of Topps says “Given the phenomenal interest and engagement in the Match Attax brand, from both children and their parents, extending the brands reach with a focused licensing program offers both Topps and licensees a unique opportunity. Rob and the Bulldog licensing team are the perfect partners to help us achieve this goal”.

“We are incredibly excited about representing Match Attax,” says Bulldog MD Rob Corney. “It’s tapping into a huge market and the stats surrounding the brand are staggering – it is amazingly popular. In licensing terms the brand has massive potential and we are expecting to be announcing on initial deals very soon.”