The home of great brands


Nov, 2021
Fenella Smith collaborates with Guide Dogs

The By My Side collection is a range of homewares and pet products celebrating Guide Dogs

Bulldog Licensing has announced a new collaboration between the Guide Dogs charity and British design brand, Fenella Smith, to develop a collection which celebrates the inspiring and life changing companionship formed by the work Guide Dogs do with dogs and their owners.

The new range offers everyday essentials for dogs and owners presented as perfect gifts and lovingly made luxuries. Products include a range of mugs, which come as sets of four, or sold as singles, a porcelain dog bowl and a treat jar, each with beautiful hand-drawn illustrations of Guide Dog breeds. All pieces are ethically sourced and created by Fenella Smith – a climate positive company through Offset Earth.

Fenella Smith will donate a minimum of £2500 to Guide Dogs for the Blind Association. The collection will be available to buy on the Fenella Smith website – and the Guide Dogs website – and other selected retailers.

Fenella Smith commented: “As lovers of all things animals and especially dogs, at Fenella Smith we want to play our part in helping support Guide Dogs. That’s why we have dedicated our time in creating this collection for Guide Dogs whose ambition is a future where every person with sight loss has the confidence and support they need to live their lives to the full.”

Rob Corney, MD of Bulldog Licensing, added: “This is a great collaboration to kick off our consumer products programme with Guide Dogs. Fenella Smith has captured the essence of the work of Guide Dogs in the collection, creating the perfect gifts and luxuries for all dog lovers, and their four-legged friends. We’re looking forward to announcing new partnerships for this much-loved brand in the near future.”