The home of great brands


Jan, 2021
Fred & Ginger on board for Popeye

Bulldog Licensing adds leading pet company for the evergreen sailor man

Design-led pet product manufacturer, Fred & Ginger, has signed up to create a range of pet treats and accessories based on heritage animation brand, Popeye. The deal was brokered by leading European agency, Bulldog Licensing, and joins a growing consumer products portfolio in the UK.

Fred & Ginger is set to create a full collection of feeding mats and bowls, pet beds, toys, accessories, collars and leads, along with a range of treats, including Easter eggs and advent calendars, and pet snacks inspired by the world’s favourite strong man, Popeye.

Having recently celebrated its 90th anniversary, Popeye remains a popular brand in the UK and the world, with a social presence of 9.8 million fans. The TV show is broadcasted on Pluto TV (Theatrical Cartoons, YouTube Shorts, additional Popeye Cartoons).

The latest deal joins an expanding licensing programme, with two new deals announced at the end of last year, Ecell and Ideal Home Shopping for tech accessories and crafting lines respectively. Additionally, both Fashion UK and Bro Global have renewed their deals for the iconic character. The offering now spans a range of categories including apparel, accessories, dress-up, and Bulldog plans to further strengthen the portfolio in the near future.

Rob Corney, MD, Bulldog Licensing, comments: “We’re thrilled to welcome Fred & Ginger on board. The team has a robust experience in creating excellent licensed ranges for pet owners, and we’re excited to see their new creations for Popeye as the brand continues to delight fans throughout the UK.”