The home of great brands


Nov, 2016
Innnnnnn One – It’s The New Bullseye Quiz Book!


Igloo Books is recognising the enduring appeal of Bullseye by publishing a new quiz book based on the legendary gameshow.

Originally presented by comedian Jim Bowen, Bullseye proved to be a huge hit with UK audiences with its mixture of darts and general knowledge questions. Each week amateur darts players would battle it out for a selection of prizes, including Bully’s special prize, and some of the biggest names in professionaldarts would throw for charity. The show ran over the entire ITV network from 1981 to 1995 and regularly pulled in 13 million viewers per episode, with a peak audience of 19.8 million on Boxing Day 1989. ITV has since featured the show in two high rating one-off specials and the show is still on air through digital channel Challenge, which broadcasts Bullseye every single evening, often pulling in audiences over 200,000.

The new book, which comes complete with a magnetic dartboard and toy darts, is on sale now across Asda, Martin McColl, the Coop, the Book People and Eason in Ireland. With the book registering very strong sell-through numbers across retail, this will mark the first of a number of planned lines from Igloo which adds to an existing programme – established by licensing agent Bulldog – that includes Bullseye-branded biltong, apparel and gaming products.

”Igloo Books has hit the spot with this new quiz book – it’s a great nostalgia gift and allows fans to recreate all the fun of Bullseye. It’s a brand that just keeps giving and we’re building a very strong programme of product releases to keep Bully fans everywhere entertained!” says Bulldog MD Rob Corney