The home of great brands


Jan, 2015
Pedigree Picks Up Plants vs. Zombies


Hit gaming brand Plants vs. Zombies™, represented by Bulldog Licensing, is set to feature in a new Annual, courtesy of sector leader Pedigree.

Created by PopCap Games, a division of Electronic Arts Inc, Plants vs. Zombies requires players to stop a fun-dead horde using of a host of zombie-zapping plants that each have their own special powers. The mixture of endearing characters, funny surprises, and quality gameplay is irresistible to gamers. There are now several games in the chart-topping franchise – the original was followed by Plants vs. Zombies 2, which quickly became the most successful mobile game launch in EA’s history. Fans received another treat when multiplayer shooter Plants vs. Zombies Garden Warfare launched for console, heading to the top echelons of sales charts everywhere.

Pedigree is set to launch an activity Annual and activity Annual bumper pack, with product hitting the shelves in February across the UK and Eire, Commonwealth countries, and North America.

This new deal adds to the brand’s massive licensing presence, with Plants vs. Zombies represented by a host of licensees across multiple categories. Partners include Cooneen for nightwear and underwear, Smith & Brooks for apparel, Portico for greetings cards, K’Nex for construction toys, Character World for homewares, A4T for digital peripherals, and Jazwares for plush and toys.
“Pedigree are always looking to work with the hottest brands on the market for their Annuals, so this new deal is indicative of just how popular Plants vs. Zombies has become,” says Bulldog Licensing Manager, Vicky Hill, “This is reflected at retail, with existing products flying off the shelves, meaning the property is rapidly developing into one of the most successful digital brands ever.”