The home of great brands


Jun, 2015
Three New Deals For It’s A Wild Life


Bulldog Licensing has announced that three new partners have joined the licensing programme for hit design brand It’s a Wild Life.

Created by leading graphic design agency Form Advertising, It’s a Wild Life brings together fashion, style and humour through a stunning blend of design and photography. The brand combines wildlife with uniquely human characteristics and accessories. With the high quality design that features in all of Form’s work, the result is a truly unique property that is perfectly placed to take advantage of the growing presence of design brands across the globe.

Cooneen (nightwear and underwear), Misirli (nightwear, underwear and socks) and CCI Shoes (slippers, rain boots, flip flops and canvas shoes) are the latest licensees to tap into the brand’s selling power. Cooneen and Misirli have signed deals covering the UK and Eire, whilst CCI will cover France through an agreement brokered by French sub-agent MJA

The new deals add to a Europe-wide licensing programme that already includes Cabero for calendars and diaries in Spain and Bagtrotter for backpacks, shopping bags, luggage, pencil cases and diaries in France. In the UK, Bulldog has signed VMC for accessories, Yoofiti for wall art and Spearmark for a range that includes lunch bags, mugs, travel cups and bottles.

“It’s A Wild Life has really hit the mark,” says Bulldog Group MD Rob Corney. “It is a simple concept but a unique and innovative one and the result is a property that works in any market, as its continued success across the continent shows.”