The home of great brands
Nov, 2018
Brand Alliance Hits The Road With ROUTE 66!

Bulldog Licensing has announced a major new deal for lifestyle property ROUTE 66, with Brand Alliance coming on board.

The brand ROUTE 66 is based on the legendary highway that once linked Chicago to the American West. ROUTE 66 has since entered the global lexicon as a byword for adventure and a love of the open road, making the name instantly recognisable and giving the property huge appeal. ROUTE 66 is backed by a host of resources, a comprehensive Style Guide with theme-focused chapters (such as Bikes, Cars, Flags and other) that include more than 350 original artworks and 125 high-res photos.

Although relatively new to the UK market, the brand’s massive potential is illustrated across the world, with an especially strong presence in Europe. In Germany alone, ROUTE 66 is a €30m retail property, while in Italy, France and Spain the brand is marketed across various distribution channels, from gas stations and supermarkets to department stores.

The new agreement will see Brand Alliance develop a major new ROUTE 66 apparel range to hit stores in Spring 2019.

“ROUTE 66 lends itself perfectly to apparel and we are delighted to be working with Brand Alliance on this iconic brand,” says Bulldog Retail Licensing Manager Lindsey Chester, “This is just the start of the program, and we have had a great response to the brand and are currently in discussion with potential partners across a number of strategic categories.”

Nov, 2018
Bulldog Digs For Licensing Gold With Treasure X!

Bulldog Licensing signs deal to represent new Moose Toys property

Bulldog Licensing has signed an agreement to represent Treasure X – the latest collectible sensation from Moose Toys.

Treasure X has sparked a playground craze and brought a new level of innovation to the collectible category through a hyper unboxing process. Kids rip into the box and then dig their way past multiple layers using the plastic excavating tool to uncover one of 24 high quality, collectible action figures, each with their own distinctive weapon, which they assemble and add to their collection. Each character is guarding a chest, which reveals its hidden treasure when you pour water into it. And some lucky collectors will even find the ultra-rare gold-plated treasure!

“We are incredibly excited about representing Treasure X,” says Bulldog Licensing Director Vicky Hill. “Coming from Moose Toys it obviously has immense pedigree, as they have shown through brands such as Shopkins and Pikmi Pops that they’re masters of the collectible – and I’m sure Treasure X will be just as popular! The brand has massive licensing potential and we will be announcing initial deals very soon.”

Nov, 2018
Trio Of New Partners On Board For Pikmi Pops!


Collectible sensation Pikmi Pops continues to attract leading licensees, with Roy Lowe, The Design Group UK, and Dreamtex all inking new deals with Bulldog Licensing.

Created by Moose Toys – of Shopkins fame – Pikmi Pops is a range of sweet-scented miniature plushies that come with surprises, packaged inside an iconic lollipop vessel. Each Pikmi Pop has a host of exciting treats inside – including one of 45 scented mini-plushies, dangler strings, cute accessories, messages and more! Pikmi Pops have become a big hit with their target market of girls aged 5 to 9, who love the quirky characters and the element of surprise when they unwrap each vessel. The brand has sparked a playground craze and huge UK sales are being reported for the brand which has now been the number 1 new brand in the UK for each of the last six months.

The new agreements will see Roy Lowe produce a socks range, whilst The Design Group UK is on board for greeting cards and gift packaging, and Dreamtex for bedding.

The deals add to an ever-growing licensing programme, which also includes Aykroyds/TDP for nightwear and swimwear, Blues for leisurewear, Spearmark for housewares, and Blueprint for stationery

“Pikmi Pops is proving to be hugely popular,” says Bulldog Licensing Director Vicky Hill. “Kids just can’t get enough of them and it’s no surprise that we are securing deals with so many top licensees. I’m sure we’ll be announcing yet more deals very soon!”