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Apr, 2024
Bulldog Licensing announces promotion for Rocio Fernandez

New role will enhance approvals and creative process for multiple brands

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced the promotion of Licensing Approvals Coordinator Rocio Fernandez to a new role. With immediate effect she is taking on the key post of Creative Executive reporting to Senior Creative Manager Sole Slater.

In her new role Rocio will be taking on a higher share of approvals in the Bulldog portfolio, including Care Bears, Magic Mixies and Totally Spies. She will now work across their internal marketing and be actively involved in the creative processes.

After only two years with Bulldog, in her first job in licensing, Rocio has quickly established herself as a hard-working member of the Bulldog team with a clear vision of the creative needs of clients. As Sole Slater says: “Rocio has made a strong impression at Bulldog as a helpful and proactive member of staff with a strong understanding of the licensing business. Having no prior industry experience, she has come so far and has become an integral part of the team. This promotion is both good for the continuing growth of Bulldog Licensing and well deserved.” 

Rocio Fernandez adds: “I’ve enormously enjoyed my first two years with Bulldog and am greatly looking forward to being able to expand the skills I can offer this innovative and exciting agency in my new role.”

Apr, 2024
Innovative Toymaker Moose Toys’ Magic Mixies retail phenomenon and hit show attracts two additional licensees

Popular brand inspires fashionable footwear, umbrellas, jewellery, accessories and much more coming in 2024

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced two new partners for the phenomenally successful Magic Mixies property from innovative toymaker Moose Toys.

William Lamb Group, a major name in footwear for over 130 years and an expert in design to delivery production is planning a range of footwear, bags, purses and accessories for the Magic Mixies brand. Launching initially with a retail exclusive bag in Spring 2024, the full range of products will be in development later in the year.

Additionally, Imagine8, which specialises in manufacturing licensed character merchandise and offers a comprehensive supply chain solution for the world’s leading children’s brands, will be developing Magic Mixies jewellery and accessories. They will be launching with a retail exclusive cap and sunglasses in Spring.

Both ranges will be aimed at the children’s and tweens’ market, making full use of the colourful characters, logos and imagery that have strengthened the success of the Magic Mixies brand in the toy and plush space.

Sandra Vanstan, head of licensing, William Lamb Group, said: “This innovative and colourful toy brand has clearly caught the imagination of kids everywhere and is perfectly positioned to bring its magic to many licensing categories, We’re enormously excited to be taking Magic Mixies into footwear, umbrellas and more in which we are certain the brand will enjoy even more success.”

Norman Thompson, managing director, Imagine8, said: “Bringing together the massive appeal of Magic Mixies with our own expertise in licensed character merchandise is a great opportunity to extend this popular property into new categories. Jewellery and accessories are perfect for Magic Mixies and we’re delighted to have been chosen to bring these key products to retail across the UK.”

Magic Mixies is also a hit on streaming services too. The Magic Mixies series, which Initially launched on YouTube and Kidoodle TV in May 2022,  followed by a global launch on Netflix in early 2023, is boosting an already phenomenally successful brand within and beyond the toy category that made it famous.

Nightwear from Aykroyds TDP, and publishing lines from Curious Universe appeared in 2023 and will soon be joined by insulated, reusable containers for healthy food and drink from DNC, a Bath Potion gift set and Popping Bath Crystals from Kokomo and, along with the new ranges from William Lamb Group and Imagine8.

Many more licensing extensions have been signed or on the way. Bulldog is in advanced discussions with several partners across secondary toy, arts and crafts and activity, publishing, home and further soft lines, with new announcements expected shortly.

Bulldog and Moose Toys are building on Magic Mixies’ astonishing strength at retail, which has shown incredible growth since it first launched, supported by a strong marketing support.

Rob Corney, managing director, Bulldog commented: “The phenomenal success of Magic Mixies continues, both for the retail property and for the growing number of licensing extensions it inspires through partnerships with leaders in their field like William Lamb and Imagine8. We’re thrilled to welcome these high-quality partners to a campaign that is getting more exciting by the day.”

Lucy Wynn-Jones, licensing director, Moose Toys, added: “These important additions to the licensing campaign fuel the growing popularity of the brand and fans’ desire to share their love of all things Magic Mixes.. With retail demand high, a hit streaming show and more licensee announcements on the way,  our partners continue to build on the momentum of Magic Mixies.”