The home of great brands


Mar, 2023
Bulldog and Home Leisure Direct hit a Bullseye!

Exclusive launch event is a huge success for Bullseye and Mind

Bulldog Licensing, one of the licensing industry’s leading agencies, are proud to announce the success of an exclusive launch event on behalf of Home Leisure Direct, the UK’s premier games room retailer. Specialising in the finest and highest quality products from pool table to pinball machines, Home Leisure Direct, have an unrivalled reputation for being the best in the market. Their new Augmented Reality Bullseye Darts Game and Bullseye App were presented to visitors and professional players alike at PDC – Cazoo World Darts Championship at Alexandra Palance between 15th December 2022 and 3rd January 2023. Allowing over 3,900 attendees to throw some flights outside of viewing the Championship competition, the launch raised an impressive £7,322 for Home Leisure Direct’s charity partner, Mind – which makes a huge difference in the lives of those suffering from mental health and mental well-being issues.

Augmented Reality (AR) darts systems are taking the UK by storm and providing a whole new interactive level to the darts game. The games system features true-to-life darts, trivia rounds, rotating star prizes from Bully’s prize board and full commentary and scoring by Richard Ashdown from Alan Carr’s Epic Gameshow, the Bullseye Edition. There were 906 lucky players at the launch event who won more than 101 or more points with six darts against Round 3 of the Bullseye AR Dart game. They were then entered into a prize draw to win a full home darts set including a Unicorn Bluetooth Smartboard dartboard, Bullseye surround, 40” Samsung TV, Samsung Galaxy A7 tablet, two sets of Bully darts, a Bullseye Oche Mat and a year’s full subscription to the Bullseye Mobile Game app launching this month. The app is ideal for players who can’t get enough of the AR game at their local venue. Players can download the game and play through the whole thing twice for free, before subscribing with a monthly cost of just £2.99 to play the entire game show from the comfort of their own home. Home Leisure Direct are also looking to roll out online play as a free upgrade to enable friends and online competitors to play against each other and attempt to reach the top of the Bully scoreboard.

Rob Corney, Managing Director of Bulldog Licensing said of the exclusive event: “We couldn’t be happier for Home Leisure Direct and for Mind. The money we raised is for such a good cause, and the new Augmented Reality Bullseye Darts Game and Bullseye App look spectacular fun!”